Industrial small and medium-sized enterprises (SMEs) that sell complex products to a global market need a robust and responsive distribution network. These companies often rely on third parties such as commercial distributors and agents to sell their goods abroad. Unfortunately, this approach can lead to weaknesses in the distribution network because the relationship between agent and SME is not always particularly strong or well supported. A cooperative research project called DRM – Distribution Networks Relationship Management in Industrial SMEs – intends to address this situation by creating a business model and software application which will improve the management of distribution networks.

DRM PRODUCT DEFINITION SCHEME